Mûre et Musc 40th Anniversary

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    • THE BIRTH OF A CLASSIC

      In1978, the visionary creator of L’ArtisanParfumeur, JeanLaporte,had an intuition,to play on the red fruit facets of white musks by associating them with a fresh blackberry accord.

      As blackberry extract does not exist in perfumery, the inspired alchemist created it blending a molecule often found in flavoured foods, reminiscent of the coveting warmth of cooked raspberries, with a blackurrant note. The illusion is perfect: one can almost see, smell and touch 'blackberry'.