Fruity scents, a vast array of new olfactory codes

Jean Laporte, the first perfumer to take fruit into consideration.

In 1978 Jean Laporte made perfume history by developing the first fragrance that highlighted the red fruit note found in white musk. But much more than that, he gave birth to a major new facet in perfumery. From his initial exploration, he was convinced that fruit contained a vast array of new olfactory codes. ​

​Combined with blackberry, white musk could unfold into an entirely new language, the first words of which he wrote with three young perfumer friends based in Grasse: Jean-Claude Ellena, Lucien Ferrero and Jean-Claude Gigodot. Back in his Parisian home on rue Grenelle, he saw that he had in fact just opened up one of the greatest territories to come in fragrance.​

​

To come: Premier Figuier by Olivia Giacobetti, inspired by the juicy flesh and soft skin of the fig; Cuir Grenat by Christophe Raynaud, whose dazzling raspberry gives leather notes unprecedented depth; and À Fleur de Pêche by Antoine Maisondieu, whose juicy, downy feel of the fruit is astonishingly bold.​